000 -LEADER |
fixed length control field |
01118nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000148810 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530161507.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2006 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412903813 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2007005422 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2 |
Item number |
M647Q |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Moisander, Johanna |
245 10 - TITLE STATEMENT |
Title |
Qualitative marketing research : |
Remainder of title |
a cultural approach / |
Statement of responsibility, etc. |
Johanna Moisander and Anu Valtonen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
Sage, |
Date of publication, distribution, etc. |
2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
227 p. |
490 0# - SERIES STATEMENT |
Series statement |
Introducing qualitative methods |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING RESEARCH |
|
Topical term or geographic name entry element |
QUALITATIVE RESEARCH |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Valtonen, Anu |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200712150004 |
p |
1538.00 |
n |
BUR |
r |
SID02 RONO20070811 ORDNO9 |
t |
10 |
c |
10 |
l |
B |
h |
HF5415.2 |
j |
0 |
i |
M647Q |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
Dec 25 2007 10:42AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |