000 -LEADER |
fixed length control field |
00921nam0a22002410a04500 |
001 - CONTROL NUMBER |
control field |
000150128 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162438.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2007 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780742538368 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008001537 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
A664C |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Applegate, Edd |
245 10 - TITLE STATEMENT |
Title |
Cases in advertising and marketing management : |
Remainder of title |
real situations for tomorrow's managers / |
Statement of responsibility, etc. |
Edd Applegate and Art Johnsen |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Lanham, Md. : |
Name of publisher, distributor, etc. |
Rowman & Littlefield, |
Date of publication, distribution, etc. |
c2007 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
217 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
General subdivision |
CASE STUDIES |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Johnsen, Art |
Dates associated with a name |
1944- |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200804220003 |
p |
1200.00 |
n |
BUR |
r |
SID02 RONO20080210 ORDNO6 |
t |
10 |
c |
10 |
l |
B |
h |
HF5823 |
j |
0 |
i |
A664C |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A37125 |
Link information for field corresponding to 9XX field |
May 6 2008 10:04AM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |