000 -LEADER |
fixed length control field |
01006nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000151047 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530162553.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2008 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071101059 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2008002505 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5821 |
Item number |
A736C 2008 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arens, William F. |
245 10 - TITLE STATEMENT |
Title |
Contemporary advertising / |
Statement of responsibility, etc. |
William F. Arens, Michael F. Weigold, Christian Arens |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. , McGraw-Hill international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc. |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
712 p. : |
Other physical details |
ill. (chiefly col.), col. maps |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
ADVERTISING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Weigold, Michael F. |
Dates associated with a name |
1958- |
|
Personal name |
Arens, Christian |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
200807110004 |
p |
1063.00 |
n |
BUR |
r |
SID02 RONO20080211 ORDNO24 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5821 |
j |
0 |
i |
A736C 2008 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
Jul 9 2013 3:24PM |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |