| 000 -LEADER |
|---|
| fixed length control field |
01730nam0a22003250a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000151351 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530162618.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2007 xx fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1428806997 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2008002828 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5821 |
| Item number |
C725 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Cram101 textbook outlines to accompany : |
| Remainder of title |
Advertising and integrated brand promotion, O'Guinn, Allen, Semenik, 3rd edition |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and integrated brand promotion : |
| Remainder of title |
O'Guinn, Allen, Semenik, 3rd edition |
|
|---|
| Title proper/short title |
Outlines & highlights for : |
| Remainder of title |
Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews |
|
|---|
| Title proper/short title |
Outlines and highlights for : |
| Remainder of title |
Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l.] : |
| Name of publisher, distributor, etc. |
Academic Internet Publishers, |
| Date of publication, distribution, etc. |
c2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
269 p. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Cram101 textbook outlines |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover title: Outlines & highlights for : Advertising and integrated brand promotion by O'Guinn : Cram101 textbook reviews |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| General subdivision |
OUTLINES, SYLLABI, ETC. |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING MEDIA PLANNING |
| General subdivision |
OUTLINES, SYLLABI, ETC. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
O'Guinn, Thomas C.. |
| Title of a work |
Advertising and integrated brand promotion |
|
|---|
| Personal name |
Allen, Chris T.. |
| Title of a work |
Advertising and integrated brand promotion |
|
|---|
| Personal name |
Semenik, Richard J.. |
| Title of a work |
Advertising and integrated brand promotion |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200807300047 |
| p |
1089.00 |
| n |
BUR |
| r |
SID02 RONO20080303 ORDNO4 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5821 |
| j |
0 |
| i |
C725 |
|
|---|
| b |
200807300048 |
| p |
1089.00 |
| n |
BUK |
| r |
SID02 RONO20080303 ORDNO4 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5821 |
| j |
0 |
| i |
C725 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A39016 |
| Link information for field corresponding to 9XX field |
Aug 5 2008 1:21PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |