| 000 -LEADER |
|---|
| fixed length control field |
01031nam0a22002770a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000151720 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190530162649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2005 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072537744 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2008003276 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
D862P 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Duncan, Tom |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles of advertising & IMC / |
| Statement of responsibility, etc. |
Tom Duncan |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Principles of advertising and IMC |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc. |
c2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
774 p. : |
| Other physical details |
col. ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revision of: IMC / Tom Duncan. 1st ed. 2002 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
| General subdivision |
MARKETING |
| -- |
MANAGEMENT |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
200809050009 |
| p |
1108.00 |
| n |
BUR |
| r |
SID01 RONO20080586 ORDNO33 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF5415.13 |
| j |
0 |
| i |
D862P 2005 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A39016 |
| Link information for field corresponding to 9XX field |
Jun 4 2009 11:38AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |