000 -LEADER |
fixed length control field |
01031nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000156150 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190530163306.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2009 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412948395 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2010000498 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
P95.815 |
Item number |
W562U 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Windahl, Sven |
245 10 - TITLE STATEMENT |
Title |
Using communication theory : |
Remainder of title |
an introduction to planned communication / |
Statement of responsibility, etc. |
Sven Windahl and Benno H. Signitzer with Jean T. Olsen |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Los Angeles, Calif. : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
302 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
COMMUNICATION PLANNING |
|
Topical term or geographic name entry element |
MASS MEDIA |
General subdivision |
PLANNING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Signitzer, Benno H. |
|
Personal name |
Olsen, Jean T. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201003270033 |
p |
1641.00 |
n |
BUR |
r |
SID02 RONO20100169 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
P95.815 |
j |
0 |
i |
W562U 2009 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
Apr 23 2010 9:59AM |
991 ## - |
-- |
03 |
-- |
04 |
-- |
วารสารและหนังสือพิมพ์ การสื่อสาร |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |