| 000 -LEADER |
|---|
| fixed length control field |
00712nam a2200229 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000290743 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826140936.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140508s2012 nyua f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814416761 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2014000469 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
V562B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vincent, Laurence |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand real : |
| Remainder of title |
how smart companies live their brand promise and inspire fierce customer loyalty / |
| Statement of responsibility, etc. |
Laurence Vincent. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
AMACOM, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
257 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name entry element |
Customer loyalty |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20140526 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |