| 000 -LEADER |
|---|
| fixed length control field |
00962nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000291435 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240930140351.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140521s2002 caua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0787963941 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2010003340 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
D384B 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, Scott M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand asset management : |
| Remainder of title |
driving profitable growth through your brands / |
| Statement of responsibility, etc. |
Scott M. Davis ; foreword by David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
San Francisco, Calif. : |
| Name of publisher, distributor, etc. |
Jossey-Bass, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
265 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Jossey-Bass business & management series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
|
|---|
| Topical term or geographic name entry element |
Product management |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States |
|
|---|
| Topical term or geographic name entry element |
Product management |
| Geographic subdivision |
United States |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Suppress in OPAC |
1 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201009210013 |
| p |
599.00 |
| n |
BUR |
| r |
SID02 RONO20100630 ORDNO15 |
| g |
PC |
| t |
10 |
| c |
190 |
| l |
B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20150506 |