| 000 -LEADER |
|---|
| fixed length control field |
01266nam0a22002410a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000291826 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826141224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140521s2007 nyua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470051054 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2011001272 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6146.I58 |
| Item number |
O544 2007 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The online advertising playbook : |
| Remainder of title |
proven strategies and tested tactics from the Advertising Research Foundation / |
| Statement of responsibility, etc. |
Joseph Plummer ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
302 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Plummer, Joseph |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201104280010 |
| p |
1054.00 |
| n |
BUR |
| r |
SID02 RONO20110389 ORDNO1 |
| g |
PC |
| t |
10 |
| c |
190 |
| l |
B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20150511 |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
|
|---|
| -- |
07 |
| -- |
06 |
| -- |
เทคโนโลยีสารสนเทศ : อินเทอร์เน็ต การใช้คอมพิวเตอร์ในธุรกิจ การสืบค้นสารสนเทศ ระบบสนเทศเพื่อการจัดการ การบริหารทรัพยากรสารสนเทศ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |