| 000 -LEADER |
|---|
| fixed length control field |
01385nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000291917 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826141242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140521s2553 th f 000 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786117060038 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2011001600 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5827.2 |
| Item number |
ท638ก |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
เทราต์, แจ็ค |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
การวางตำแหน่งใหม่ = |
| Remainder of title |
Repositioning / |
| Statement of responsibility, etc. |
Jack Trout ; with Steve Rivkin ; แปลและเรียบเรียง ศรชัย จาติกวณิช. |
| 246 31 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Repositioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
กรุงเทพฯ : |
| Name of publisher, distributor, etc. |
แมคกรอ-ฮิล, |
| Date of publication, distribution, etc. |
2553. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
212 หน้า. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
การวางตำแหน่งสินค้า (โฆษณา) |
|
|---|
| Topical term or geographic name entry element |
การแข่งขันทางการตลาด |
|
|---|
| Topical term or geographic name entry element |
การวางแผนเชิงกลยุทธ์ |
|
|---|
| Topical term or geographic name entry element |
การตลาด |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
ริฟคิน, สตีฟ, |
| Dates associated with a name |
ค.ศ. 1947- |
|
|---|
| Personal name |
ศรชัย จาติกวณิช, |
| Relator term |
ผู้แปลและเรียบเรียง |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201105110027 |
| p |
180.00 |
| n |
BUR |
| r |
SID02 RONO20110262 ORDNO14 |
| g |
PC |
| t |
10 |
| c |
190 |
| l |
B |
|
|---|
| b |
201105110028 |
| p |
180.00 |
| n |
BUR |
| r |
SID02 RONO20110262 ORDNO14 |
| g |
PC |
| t |
10 |
| c |
190 |
| l |
B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20150302 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |