| 000 -LEADER |
|---|
| fixed length control field |
01273nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000293160 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826141634.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2011 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538754873 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2012000370 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
M322I 2011 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to marketing / |
| Statement of responsibility, etc. |
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11th ed. , international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
777 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W. |
|
|---|
| Personal name |
Hair, Joseph F. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201202220063 |
| p |
840.00 |
| n |
BUK |
| r |
SID02 RONO20110720 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5415 |
| j |
0 |
| i |
M322I 2011 |
|
|---|
| b |
201202220064 |
| p |
840.00 |
| n |
BUK |
| r |
SID02 RONO20110720 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5415 |
| j |
0 |
| i |
M322I 2011 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A39016 |
| Link information for field corresponding to 9XX field |
20120224 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |