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| 001 - CONTROL NUMBER |
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| control field |
000293932 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190826141907.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2013 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071318174 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2012001158 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.33 .U6 |
| Item number |
H384C 2013 |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc. |
Del I. Hawkins, David L. Mothersbaugh. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th ed. , McGraw-Hill international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
McGraw Hill Irwin, |
| Date of publication, distribution, etc. |
c2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
772 p. : |
| Other physical details |
ill. (chiefly col.) + |
| Accompanying material |
1 CD-ROM |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
|
|---|
| Topical term or geographic name entry element |
Market surveys |
| Geographic subdivision |
United States |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh, David L. |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
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A39016 |
| Link information for field corresponding to 9XX field |
20120619 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |