000 -LEADER |
fixed length control field |
01189nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000294422 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826142040.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140523s2012 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780393733471 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2012001653 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415 |
Item number |
F667C |
100 0# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Foote, Cameron S. |
245 14 - TITLE STATEMENT |
Title |
The creative business guide to marketing : |
Remainder of title |
selling and branding design, advertising, interactive, and editorial services / |
Statement of responsibility, etc. |
Cameron S. Foote. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London : |
Name of publisher, distributor, etc. |
W.W. Norton, |
Date of publication, distribution, etc. |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
223 p. : |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
|
Topical term or geographic name entry element |
Strategic planning |
|
Topical term or geographic name entry element |
Branding (Marketing) |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201208150020 |
p |
1147.00 |
n |
BUR |
r |
SID02 RONO20120232 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415 |
j |
0 |
i |
F667C |
|
b |
201209050006 |
p |
1147.00 |
n |
BUK |
r |
SID02 RONO20120232 ORDNO2 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415 |
j |
0 |
i |
F667C |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47077 |
Link information for field corresponding to 9XX field |
20120906 |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |