| 000 -LEADER |
|---|
| fixed length control field |
01331nam0a22002890a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000296205 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826142603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2012 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780538480567 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2013000411 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
H847M 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hult, G. Tomas M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
G. Thomas M. Hult, William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
16th ed. , international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
| Date of publication, distribution, etc. |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
656 p. : |
| Other physical details |
col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M. |
|
|---|
| Personal name |
Ferrell, O.C. |
| Dates associated with a name |
1945- |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201302080023 |
| p |
970.00 |
| n |
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| r |
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H847M 2012 |
|
|---|
| b |
201302080024 |
| p |
970.00 |
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BUR |
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SID02 RONO20130042 ORDNO2 |
| t |
10 |
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HF 5415 |
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|---|
| b |
201302080025 |
| p |
970.00 |
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BUK |
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| j |
0 |
| i |
H847M 2012 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47077 |
| Link information for field corresponding to 9XX field |
20130211 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |