000 -LEADER |
fixed length control field |
01092nam0a22002770a04500 |
001 - CONTROL NUMBER |
control field |
000296388 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826142633.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140523s2013 enk fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273760894 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2013000601 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5823 |
Item number |
F544A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fill, Chris. |
245 10 - TITLE STATEMENT |
Title |
Advertising : |
Remainder of title |
strategy, creativity and media / |
Statement of responsibility, etc. |
Chris Fill, Graham Hughes, Scott De Francesco. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Harlow : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
394 p. : |
Other physical details |
col. ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hughes, Graham |
|
Personal name |
De Francesco, Scott |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201302270011 |
p |
1860.00 |
n |
BUR |
r |
SID02 RONO20130031 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5823 |
j |
0 |
i |
F544A |
|
b |
201302270012 |
p |
1860.00 |
n |
BUR |
r |
SID02 RONO20130031 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5823 |
j |
0 |
i |
F544A |
|
b |
201302270013 |
p |
1860.00 |
n |
BUK |
r |
SID02 RONO20130031 ORDNO10 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5823 |
j |
0 |
i |
F544A |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20130228 |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |