| 000 -LEADER |
|---|
| fixed length control field |
01298nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000296456 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826142644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523s2011 xx fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781463572921 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2013000673 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
E469B |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eloy, Pedro |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Buy-me! : |
| Remainder of title |
swaying minds and influencing behaviours through mainstream advertising / |
| Statement of responsibility, etc. |
Pedro Eloy. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Buy me! : |
| Remainder of title |
swaying minds and influencing behaviours through mainstream advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[S.l. : |
| Name of publisher, distributor, etc. |
s.n.], |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
202 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Cover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
|
|---|
| Topical term or geographic name entry element |
Communication marketing |
|
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| b |
201303070025 |
| p |
510.00 |
| n |
BUR |
| r |
SID02 RONO20130031 ORDNO1 |
| t |
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| c |
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| l |
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| h |
HF 5823 |
| j |
0 |
| i |
E469B |
|
|---|
| b |
201303070026 |
| p |
510.00 |
| n |
BUR |
| r |
SID02 RONO20130031 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5823 |
| j |
0 |
| i |
E469B |
|
|---|
| b |
201303070027 |
| p |
510.00 |
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BUK |
| r |
SID02 RONO20130031 ORDNO1 |
| t |
10 |
| c |
10 |
| l |
B |
| h |
HF 5823 |
| j |
0 |
| i |
E469B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20130716 |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |