000 -LEADER |
fixed length control field |
01391nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000296564 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826142702.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140523s2013 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071318174 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2013000792 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.33 .U6 |
Item number |
H384C 2013 |
100 0# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior : |
Remainder of title |
building marketing strategy / |
Statement of responsibility, etc. |
Del I. Hawkins, David L. Mothersbaugh. |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. , McGraw-Hill international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, N.Y. : |
Name of publisher, distributor, etc. |
McGraw-Hill Irwin, |
Date of publication, distribution, etc. |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
772 p. : |
Other physical details |
col. ill. + |
Accompanying material |
1 CD-ROM |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior |
Geographic subdivision |
United States |
|
Topical term or geographic name entry element |
Market surveys |
Geographic subdivision |
United States |
|
Topical term or geographic name entry element |
Consumer behavior |
Geographic subdivision |
United States |
Form subdivision |
Case studies |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mothersbaugh, David L. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201303260026 |
p |
1169.00 |
n |
BUR |
r |
SID02 RONO20130041 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415.33 .U6 |
j |
0 |
i |
H384C 2013 |
|
b |
201303260027 |
p |
1169.00 |
n |
BUK |
r |
SID02 RONO20130041 ORDNO1 |
t |
10 |
c |
10 |
l |
B |
h |
HF 5415.33 .U6 |
j |
0 |
i |
H384C 2013 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20130717 |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |