| 000 -LEADER |
|---|
| fixed length control field |
01314ntm a2200349 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000298942 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240308141816.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140523a2013 th a fomb 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2014000536 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TH-BaBU |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Thesis L844A 2013 BU |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lukka, Ville |
| Dates associated with a name |
1982- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Attitude towards Facebook advertising |
| Medium |
[electronic resource] / |
| Statement of responsibility, etc. |
by Ville Lukka ; Graduate School, Bangkok University. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Bangkok : |
| Name of publisher, distributor, etc. |
Graduate School, Bangkok Univ., |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (MBA)--Graduate School, Bangkok University, 2013 |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Bangkok University |
| General subdivision |
Dissertations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Attitudes |
| -- |
Research |
|
|---|
| Topical term or geographic name entry element |
Internet advertising |
| General subdivision |
Research |
|
|---|
| Topical term or geographic name entry element |
Internet marketing |
| General subdivision |
Research |
|
|---|
| Topical term or geographic name entry element |
Facebook (Electronic resource) |
| General subdivision |
Research |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Facebook (Electronic resource) |
| -- |
Research |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Online social networks |
| -- |
Research |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social media |
| -- |
Research |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
James, Paul, |
| Relator term |
advisor |
|
|---|
| Personal name |
Lwin, Tun, |
| Relator term |
advisor |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Bangkok University. |
| Subordinate unit |
Graduate School |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://dspace.bu.ac.th/jspui/handle/123456789/5648">http://dspace.bu.ac.th/jspui/handle/123456789/5648</a> |
| Public note |
Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Thesis |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20140507 |