000 -LEADER |
fixed length control field |
00731nam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
000299813 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826143652.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140102s2014 njua f 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781118828427 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1265 |
Item number |
E844M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Eslinger, Tom. |
245 10 - TITLE STATEMENT |
Title |
Mobile magic : |
Remainder of title |
the saatchi & saatchi guide to mobile marketing / |
Statement of responsibility, etc. |
Tom Eslinger. |
246 33 - VARYING FORM OF TITLE |
Title proper/short title |
Mobile magic : |
Remainder of title |
the saatchi and saatchi guide to mobile marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
234 p. : |
Other physical details |
ill. |
500 ## - GENERAL NOTE |
General note |
Includes indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Telemarketing |
|
Topical term or geographic name entry element |
Internet marketing |
|
Topical term or geographic name entry element |
Branding (Marketing) |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20141124 |
991 ## - |
-- |
02 |
-- |
02 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |