| 000 -LEADER |
|---|
| fixed length control field |
00939nam a2200277 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000302621 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231007164631.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140204s2014 maua f b 0 1 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781444332377 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF1414.4 |
| Item number |
H362 2014 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The handbook of international advertising research / |
| Statement of responsibility, etc. |
edited by Hong Cheng. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chichester : |
| Name of publisher, distributor, etc. |
Wiley Blackwell, |
| Date of publication, distribution, etc. |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
623 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Handbooks in communication and media |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| General subdivision |
Research |
| Form subdivision |
Congresses. |
|
|---|
| Topical term or geographic name entry element |
Foreign trade promotion |
| General subdivision |
Research |
| Form subdivision |
Congresses. |
|
|---|
| Topical term or geographic name entry element |
Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cheng, Hong |
| Relator term |
ed. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
20231007 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |