| 000 -LEADER |
|---|
| fixed length control field |
01055nam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000310124 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826145152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160630s2015 txua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780292772540 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
S267S 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Santo, Avi, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Selling the Silver Bullet : |
| Remainder of title |
the Lone Ranger and transmedia brand licensing / |
| Statement of responsibility, etc. |
Avi Santo. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Austin : |
| Name of producer, publisher, distributor, manufacturer |
University of Texas Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 319 pages : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Texas film and media studies series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 600 00 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lone Ranger (Fictitious character) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
|
|---|
| Topical term or geographic name entry element |
License agreements |
|
|---|
| Topical term or geographic name entry element |
Character merchandising |
|
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
89-2 |
| b |
New titles in January 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20170123 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |