| 000 -LEADER |
|---|
| fixed length control field |
00860nam a2200265 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000310500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826145229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160815s2016 cau f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781599185897 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
No Cat. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Leland, Karen, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The brand mapping strategy : |
| Remainder of title |
design, build, and accelerate your brand / |
| Statement of responsibility, etc. |
by Karen Tiber Leland. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Irvine : |
| Name of producer, publisher, distributor, manufacturer |
Entrepreneur Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
178 pages. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 993 00 - |
|---|
| -- |
HF5415.1255 |
| -- |
.L445 2016 |
|
|---|
| -- |
Branding (Marketing) |
|
|---|
| -- |
Marketing |
| -- |
Management. |
|
|---|
| -- |
Entrepreneurship. |
|
|---|
| -- |
Management |
| -- |
Technological innovations. |
|
|---|
| -- |
BUSINESS & ECONOMICS / Entrepreneurship. |
| -- |
bisacsh |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |