000 -LEADER |
fixed length control field |
00920nam a2200301 i 4500 |
001 - CONTROL NUMBER |
control field |
000310783 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
Th-BaBU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200219110039.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160825s2015 maua f b 001 0 eng d |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Th-BaBU |
Transcribing agency |
Th-BaBU |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781292016788 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
A757M 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
245 10 - TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
an introduction / |
Statement of responsibility, etc. |
Gary Armstrong, Philip Kotler. |
250 ## - EDITION STATEMENT |
Edition statement |
Twelfth edition, global edition |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Pearson, |
Date of publication, distribution, etc. |
©2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
672 pages : |
Other physical details |
illustrations (chiefly colour). |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
55-2 |
b |
New titles in February 2020 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20200219 |
991 ## - |
-- |
adm |
-- |
mar |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |