000 -LEADER |
fixed length control field |
01082nam a2200289 i 4500 |
001 - CONTROL NUMBER |
control field |
000311031 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826145355.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
160906s2015 njua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780134193823 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.1255 |
Item number |
L533N 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Light, Larry, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
New brand leadership : |
Remainder of title |
managing at the intersection of globalization, localization and personalization / |
Statement of responsibility, etc. |
Larry Light, Joan Kiddon. |
246 30 - VARYING FORM OF TITLE |
Title proper/short title |
Managing at the intersection of globalization, localization and personalization |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Old Tappan, New Jersey : |
Name of producer, publisher, distributor, manufacturer |
Pearson Education, |
Date of production, publication, distribution, manufacture, or copyright notice |
2015 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 226 pages : |
Other physical details |
illustrations. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
General subdivision |
Management. |
|
Topical term or geographic name entry element |
Advertising |
General subdivision |
Management. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kiddon, Joan, |
Dates associated with a name |
1949-, |
Relator term |
author. |
946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
81-2 |
b |
New titles in September 2017 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20170914 |
991 ## - |
-- |
adm |
-- |
mar |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |