| 000 -LEADER |
|---|
| fixed length control field |
00913nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000311536 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826145451.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110331s2011 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940411566 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
B877F 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burtenshaw, Ken |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The fundamentals of creative advertising / |
| Statement of responsibility, etc. |
Ken Burtenshaw, Nik Mahon, Caroline Barfoot. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
AVA Publishing, |
| Date of publication, distribution, etc. |
c2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
183 p. : |
| Other physical details |
ill. (chiefly col.). |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
AVA academia series |
|
|---|
| Series statement |
AVA fundamentals series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
|
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
|
|---|
| Topical term or geographic name entry element |
Commercial art |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahon, Nik. |
|
|---|
| Personal name |
Barfoot, Caroline |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
88-2 |
| b |
New titles in February 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A54083 |
| Link information for field corresponding to 9XX field |
20170215 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |