000 -LEADER |
fixed length control field |
00982nam a2200301 a 4500 |
001 - CONTROL NUMBER |
control field |
000312532 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826145658.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170129s2016 enka f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781138804692 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
H424B 2016 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Heding, Tilde, |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Brand Management : |
Remainder of title |
Research, theory and practice. / |
Statement of responsibility, etc. |
Telde Heding,Charlotte F. Knudtzen and Mogens Bjerre. |
250 ## - EDITION STATEMENT |
Edition statement |
Second edition |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
307 pages : |
Other physical details |
illustrations. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
ncludes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products |
General subdivision |
Management |
|
Topical term or geographic name entry element |
Branding (Marketing) |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Knudtzen, Charlotte F., |
Relator term |
author |
|
Personal name |
Bjerre, Mogens, |
Relator term |
author |
946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
67-2 |
b |
New titles in February 2019 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20190215 |
991 ## - |
-- |
soc |
-- |
man |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |