| 000 -LEADER |
|---|
| fixed length control field |
01150nam a2200337 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000312826 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231020150959.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170302s2017 enka f b 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292156156 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX911.3.M3 |
| Item number |
K674M 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Relator term |
author |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc. |
Philip Kotler [and three others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition, Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, Essex : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
©2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
680 pages ; |
| Other physical details |
color illustrations |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John T., |
| Relator term |
author |
|
|---|
| Personal name |
Makens, James C., |
| Relator term |
author |
|
|---|
| Personal name |
Baloglu, Seyhmus, |
| Relator term |
author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40063 |
| Link information for field corresponding to 9XX field |
20231020 |
| 991 ## - |
|---|
| -- |
thr |
| -- |
thr |