Artificial intelligence for marketing : (Record no. 250393)

000 -LEADER
fixed length control field 00937nam a2200301 i 4500
001 - CONTROL NUMBER
control field 000315567
003 - CONTROL NUMBER IDENTIFIER
control field Th-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200326001807.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160723s2016 enka f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119406334
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number S737A 2017
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sterne, Jim,
Dates associated with a name 1955- ,
Relator term author
245 10 - TITLE STATEMENT
Title Artificial intelligence for marketing :
Remainder of title practical applications /
Statement of responsibility, etc. Jim Sterne
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, N.J. :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice ©2017
300 ## - PHYSICAL DESCRIPTION
Extent xix, 344 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Wiley & SAS business series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Topical term or geographic name entry element Artificial intelligence
946 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 60-2
b New titles in September 2019
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A37125
Link information for field corresponding to 9XX field 20190926
991 ## -
-- adm
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2020-03-26 Purchase HF5415 S737A 2017 2019000000841 2020-03-26 2020-03-26 Books


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