| 000 -LEADER |
|---|
| fixed length control field |
01018nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000161665 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200427164733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2009 xxua fnb000 00| 0neng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780981941516 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2011003765 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5822 |
| Item number |
B562M |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Block, Martin P. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media generations : |
| Remainder of title |
media allocation in a consumer-controlled marketplace / |
| Statement of responsibility, etc. |
Martin P. Block, Don E. Schultz & BIGresearch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Worthington, Ohio : |
| Name of publisher, distributor, etc. |
Prosper , |
| Date of publication, distribution, etc. |
c2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
128 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects |
|
|---|
| Topical term or geographic name entry element |
Consumers |
| General subdivision |
Attitudes |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
|
|---|
| Topical term or geographic name entry element |
Advertising media planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Don E. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
BIGresearch (Firm) |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A37125 |
| Link information for field corresponding to 9XX field |
Sep 14 2011 10:01AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |