| 000 -LEADER |
|---|
| fixed length control field |
00999nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000161400 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200428133646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150610s2012 maua f b 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132163644 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2011003314 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
M674A 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty, Sandra E. |
| Fuller form of name |
(Sandra Ernst) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising & IMC : |
| Remainder of title |
principles & practice / |
| Statement of responsibility, etc. |
Sandra Moriarty, Nancy Mitchell, William Wells. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and IMC : |
| Remainder of title |
principles and practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
657 p. : |
| Other physical details |
ill. (chiefly col.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell, Nancy, |
| Dates associated with a name |
1950- |
|
|---|
| Personal name |
Wells, William, |
| Dates associated with a name |
1926- |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40064 |
| Link information for field corresponding to 9XX field |
Aug 18 2011 9:25AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |