Brand failures (Record no. 252856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00897nam a22002534a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211028193356.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030116s2003 enk b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749439279 |
| International Standard Book Number | 9780585450377 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | TH-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | H345 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand failures |
| Medium | [electronic resource] / |
| Statement of responsibility, etc. | Matt Haig. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Topical term or geographic name entry element | Brand loyalty. |
| Topical term or geographic name entry element | Brand choice. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html</a> |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81881&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81881&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | E-Book |
No items available.