Inside the Minds : (Record no. 255267)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01086nam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13248911 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221228172435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030623s2001 mnua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781587620539 |
| International Standard Book Number | 9781587625312 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | TH-BaBU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | I57 2001 |
| 245 10 - TITLE STATEMENT | |
| Title | Inside the Minds : |
| Remainder of title | Leading Marketers: Industry Leaders Share Their Knowledge on the Future of Marketing, Advertising, and Building Successful Brands |
| Medium | [electronic resource] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Eagan, Minn.] : |
| Name of publisher, distributor, etc. | Aspatore Books, |
| Date of publication, distribution, etc. | 2001 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Inside the Minds |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | United States |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Effective frequency |
| Geographic subdivision | United States |
| Topical term or geographic name entry element | Brand loyalty |
| Geographic subdivision | United States |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | United States |
| General subdivision | Management |
| Topical term or geographic name entry element | Marketing research |
| Geographic subdivision | United States |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=103283&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=103283&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | E-Book |
No items available.