| 000 -LEADER |
|---|
| fixed length control field |
00959nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000160846 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230211123953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140322s2005 nyu#| f | 001 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Th-BaBU |
| Transcribing agency |
Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780312340216 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2011002244 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF58235 |
| Item number |
R652H 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roman, Kenneth |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
How to advertise / |
| Statement of responsibility, etc. |
Kenneth Roman and Jane Maas with Martin Nisenholtz |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
How to advertise : |
| Remainder of title |
building brands and businesses in the new marketing world |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. , completely rev. and updated new ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
Thomas Dunne Books, |
| Date of publication, distribution, etc. |
2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
236 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maas, Jane |
|
|---|
| Personal name |
Nisenholtz, Martin |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40064 |
| Link information for field corresponding to 9XX field |
Jun 20 2011 9:30AM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |