Sports teams, fans, and Twitter : (Record no. 256368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01818cam a2200349 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240621103705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181126s2019 mdua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781498540063 (electronic bk.) |
| Canceled/invalid ISBN | 9781498540056 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | TH-BaBU |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV568.3 |
| Item number | .W38 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Watkins, Brandi, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Sports teams, fans, and Twitter : |
| Remainder of title | the influence of social media on relationships and branding / |
| Statement of responsibility, etc. | Brandi Watkins. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lanham, Md : |
| Name of producer, publisher, distributor, manufacturer | Lexington Books, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Integrated marketing communication |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Twitter for relationship building -- The fan-team relationship -- Getting social -- Online fan engagement & fan-team relationships -- Content strategies & relationship marketing -- Brand personality -- Connecting with athletes -- Dialogue -- Recommendations. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans"-- |
| Assigning source | Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on online resource; title from digital title page (viewed on November 28, 2018). |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Master record variable field(s) change: 072 - OCLC control number change |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media in sports. |
| Topical term or geographic name entry element | Sports spectators |
| General subdivision | Attitudes. |
| Topical term or geographic name entry element | Sports |
| General subdivision | Marketing. |
| Topical term or geographic name entry element | Branding (Marketing) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1891789">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1891789</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | E-Book |
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