Ethical branding and marketing : (Record no. 257097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05859cam a2200877 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1097665217 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240611145145.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190207s2019 nyu ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2020693950 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | EBLCP |
| -- | TYFRS |
| -- | UKMGB |
| -- | UKAHL |
| -- | SFB |
| -- | N$T |
| -- | OCLCO |
| -- | MFS |
| -- | ORMDA |
| -- | OCLCQ |
| -- | OCLCO |
| -- | HRM |
| -- | K6U |
| -- | OCLCQ |
| -- | OCLCO |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBB977730 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 019383090 |
| Source | Uk |
| 019 ## - | |
| -- | 1154534210 |
| -- | 1294310901 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780429442520 |
| Qualifying information | (ebook) |
| International Standard Book Number | 0429442521 |
| International Standard Book Number | 9780429809330 |
| Qualifying information | (ebook) |
| International Standard Book Number | 0429809336 |
| International Standard Book Number | 9780429809347 |
| Qualifying information | (electronic bk. ; |
| -- | PDF) |
| International Standard Book Number | 0429809344 |
| Qualifying information | (electronic bk. ; |
| -- | PDF) |
| International Standard Book Number | 9780429809323 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket) |
| International Standard Book Number | 0429809328 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket) |
| Canceled/invalid ISBN | 9781138337275 |
| Qualifying information | (hardback) |
| Canceled/invalid ISBN | 1138337277 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2106211 |
| -- | (N$T) |
| System control number | (OCoLC)1097665217 |
| Canceled/invalid control number | (OCoLC)1154534210 |
| -- | (OCoLC)1294310901 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 9780429442520 |
| Source of stock number/acquisition | Taylor & Francis |
| Stock number | 9780429809330 |
| Source of stock number/acquisition | O'Reilly Media |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Classification number | HF5415 |
| Item number | .E7959 2019eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 008000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| Subject category code | KJS |
| Source | bicssc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174/.4 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 245 00 - TITLE STATEMENT | |
| Title | Ethical branding and marketing : |
| Remainder of title | cases and lessons / |
| Statement of responsibility, etc. | edited by Hagai Gringarten and Raúl Fernández-Calienes. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, Taylor and Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | Routledge advances in management and business studies |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today's branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | Older adults, aggressive marketing, and unethical behavior : a sure road to financial fraud? / |
| Statement of responsibility | Ya'akov M. Bayer -- |
| Title | Twitter me this : fake news, real issues, and the twitter presidency / |
| Statement of responsibility | Thomas F. Brezenski -- |
| Title | Ethical branding in franchising : implications for brand values and corporate culture / |
| Statement of responsibility | Antonella Capriello and Rohail Hassan -- |
| Title | Lessons from the housing crisis support a formal fiduciary standard in for-profit higher education / |
| Statement of responsibility | Robert J. Foran -- |
| Title | Bayer, ethics, and the anthrax scare : leveraging national crisis for a public relations bonanza / |
| Statement of responsibility | Hagai Gringarten -- |
| Title | Is academe cheapened by branding : universities and programs? / |
| Statement of responsibility | Larry Hubbell -- |
| Title | Ethical branding, homeowners associations, and judicial review using a socially responsible : administrative law "hard-look" standard / |
| Statement of responsibility | Jeffrey Kleeger -- |
| Title | Ethical branding best practices : a study of Fabindia in the context of social business / |
| Statement of responsibility | Dinesh Kumar and Punam Gupta -- |
| Title | Happy Brands and Ethical Implications / |
| Statement of responsibility | Wonkyong Beth Lee and Timothy Dewhirst -- |
| Title | Slavery, Chocolate, and Artificial Intelligence : Brands Ethical Dilemmas in a Modern World / |
| Statement of responsibility | Nellie Munin -- |
| Title | Jardine Matheson : Drugs, War, and Empire / |
| Statement of responsibility | Stan Neal -- |
| Title | Ethics and Celebrity Advertising : Cases in the Indian Advertising Industry / |
| Statement of responsibility | Gurbir Singh and Abhishek Mishra. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Added to collection customer.56279.3 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Moral and ethical aspects. |
| Topical term or geographic name entry element | Branding (Marketing) |
| General subdivision | Moral and ethical aspects. |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Aspect moral. |
| Topical term or geographic name entry element | Stratégie de marque |
| General subdivision | Aspect moral. |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Business Ethics. |
| Source of heading or term | bisacsh |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Moral and ethical aspects |
| Source of heading or term | fast |
| Topical term or geographic name entry element | Ethik |
| Source of heading or term | gnd |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | gnd |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gringarten, Hagai, |
| Relator term | editor. |
| Personal name | Fernández-Calienes, Rául, |
| Relator term | editor. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Ethical branding and marketing. |
| Place, publisher, and date of publication | New York, NY : Routledge, Taylor & Francis Group 2019 |
| International Standard Book Number | 9781138337275 |
| Record control number | (DLC) 2019004478 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Routledge advances in management and business studies. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2106211">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2106211</a> |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH34399999 |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH34400000 |
| -- | ProQuest Ebook Central |
| -- | EBLB |
| -- | EBL5751828 |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 2106211 |
| -- | YBP Library Services |
| -- | YANK |
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| -- | YBP Library Services |
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| -- | 16007943 |
| -- | YBP Library Services |
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| -- | 16171956 |
| 994 ## - | |
| -- | 92 |
| -- | N$T |
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