Marketing / Joel R. Evans, Barry Berman

By: Evans, Joel R.
Contributor(s): Berman, Barry.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Macmillan Pub. Co., 1990Edition: 4th ed. , international ed.Description: 780 p. : ill.ISBN: 0029462142.Call No.: HF5415 E926M 1990 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references
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Includes bibliographical references

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