Qualitative marketing research / David Carson ... [et al.]
Contributor(s): Carson, David.
Material type: BookPublisher: London : Sage, 2001Description: 239 p. : ill.ISBN: 0761963669.Call No.: HF5415.2 Q344 Subject(s): QUALITATIVE RESEARCH | MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.2 Q344 (Browse shelf) | Available | 311020010003 |
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HF5415.2 M647Q Qualitative marketing research : | HF5415.2 P372M Marketing research / | HF5415.2 P696H 2012 The handbook of online and social media research : | HF5415.2 Q344 Qualitative marketing research / | HF5415.2 S284M Marketing intelligence : discover what your customers really want and what your competitors are up to | HF5415.2 S647A The art & science of interpreting market research evidence / | HF5415.2 S647A The art & science of interpreting market research evidence / |
Includes bibliographical references and index
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