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Marketing management / Peter R. Dickson

By: Dickson, Peter R.
Material type: materialTypeLabelBookSeries: The Dryden Press series in marketing.Publisher: Fort Worth, Tex. : Dryden Press, c1994Edition: International ed.Description: 642 p. : ill. (some col.).ISBN: 003096847X.Call No.: HF5415.13 D524M 1994 Subject(s): MARKETING -- MANAGEMENT | MARKETINGBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.13 D524M 1994 (Browse shelf) Available 200309170034

Includes bibliographical references and indexes

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