Advertising : its role in modern marketing
By: Krugman, Dean M.
Material type: BookPublisher: Fort Worth, Tex : Dryden Press, 1994Edition: 8th ed.Description: 617 p.Call No.: HF5814 K78A 1994 Subject(s): ADVERTISING | SALES PROMOTIONCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5814 K78A 1994 (Browse shelf) | Available | 149769 |
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HF5814 D384A Advertising research : theory and practice | HF5814 D384A Advertising research : theory and practice | HF5814 H374S Successful advertising research methods | HF5814 K78A 1994 Advertising : its role in modern marketing | HF5814 K78A 1994 Advertising : its role in modern marketing | HF5814 U846 Using qualitative research in advertising : | HF5814 U846 Using qualitative research in advertising : |
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