Consumer behavior : application of theory
By: Howard, John A.
Material type: BookPublisher: New York, N.Y. : McGraw-Hill, 1977Description: 325.Call No.: HF5415.3 H682C Subject(s): CONSUMERSCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.3 H682C (Browse shelf) | Available | 15754 |
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HF 5415.3 H362 2011 Handbook of marketing scales : | HF5415.3 H577P Postmodern consumer research : the study of consumption as text | HF5415.3 H577P Postmodern consumer research : the study of consumption as text | HF5415.3 H682C Consumer behavior : application of theory | HF5415.3 J464C The customer-centred strategy : thinking strategically about your customers | HF5415.3 L362S Strategic marketing planning and evaluation | HF5415.3 M372L The laws of choice : predicting customer behavior |
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