Consumer behavior and marketing strategy
By: Peter, J. Paul.
Contributor(s): Olson, Jerry C.
Material type:
BookPublisher: Homewood, Ill. : Irwin, 1990Edition: 2nd ed.Description: 608 p.Call No.:
HF5415.3
P473C 1990
Subject(s): CONSUMER BEHAVIOR | MARKETING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 P473C 1990 (Browse shelf) | Available | 150524 |
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| HF5415.3 J464C The customer-centred strategy : thinking strategically about your customers | HF5415.3 L362S Strategic marketing planning and evaluation | HF5415.3 M372L The laws of choice : predicting customer behavior | HF5415.3 P473C 1990 Consumer behavior and marketing strategy | HF5415.3 P473C 1999 Consumer behavior and marketing strategy / | HF5415.3 P473C 2002 Consumer behavior and marketing strategy / | HF5415.3 P473C 2002 Consumer behavior and marketing strategy / |
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