Promotional management / by Norman Govoni, Robert Eng, Morton Galper

By: Govoni, Norman.
Contributor(s): Eng, Robert J | Galper, Morton.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1986Description: 578 p. : ill.ISBN: 013731258X.Call No.: HF5415 G686P Subject(s): MARKETING | SALES PROMOTIONBibliography, etc. Note: Includes bibliographical references and index
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HF5415 G686P (Browse shelf) Available 79527

Includes bibliographical references and index

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