Consumer behavior and marketing action / Henry Assael
By: Assael, Henry.
Material type: BookPublisher: Boston, Mass. : PWS-Kent Pub. Co., c1992Edition: 4th ed.Description: 748 p. : ill. (some col.).ISBN: 0534925529.Call No.: HF5415.32 A872C 1992 Subject(s): CONSUMER BEHAVIOR | MOTIVATION RESEARCH (MARKETING)Bibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.32 A872C 1992 (Browse shelf) | Available | 110520000173 |
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Includes bibliographical references and indexes
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