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Persuasive communication campaigns

By: Pfau, Michael.
Contributor(s): Parrott, Roxanne.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Allyn and Bacon, 1993Description: 434.Call No.: HD59.3 P428P Subject(s): COMMUNICATION | ADVOCACY ADVERTISING | PERSUASION (PSYCHOLOGY)
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Book Shelves 		HD59.3 P428P (Browse shelf) Available 144211

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