Marketing research : methodological foundations

By: Churchill, Gilbert A., Jr.
Material type: materialTypeLabelBookPublisher: Fort Worth, Tex. : Dryden Press, 1991Edition: 5th ed.Description: 1070 p.ISBN: 0030314720.Call No.: HF5415.2 C487M 1991 Subject(s): MARKETING RESEARCH
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HF5415.2 C487M 1991 (Browse shelf) Available 110520000172

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