Strategic marketing planning and evaluation
By: Lancaster, Geoffrey.
Contributor(s): Massingham, Lester | Hart, Norman, ed.
Material type: BookPublisher: London : Kogan Page, 1996Description: 187.Call No.: HF5415.3 L362S Subject(s): MARKETING -- PLANNING | STRATEGIC PLANNINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.3 L362S (Browse shelf) | Available | 200931 |
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HF5415.3 H577P Postmodern consumer research : the study of consumption as text | HF5415.3 H682C Consumer behavior : application of theory | HF5415.3 J464C The customer-centred strategy : thinking strategically about your customers | HF5415.3 L362S Strategic marketing planning and evaluation | HF5415.3 M372L The laws of choice : predicting customer behavior | HF5415.3 P473C 1990 Consumer behavior and marketing strategy | HF5415.3 P473C 1999 Consumer behavior and marketing strategy / |
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