The laws of choice : predicting customer behavior
By: Marder, Eric.
Material type:
BookPublisher: New York, N.Y. : Free Press, 1997Description: 448.Call No.:
HF5415.3
M372L
Subject(s): CONSUMER BEHAVIOR | CONSUMERS -- ATTITUDES | MOTIVATION RESEARCH (MARKETING)
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.3 M372L (Browse shelf) | Available | 195367 |
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| HF5415.3 H682C Consumer behavior : application of theory | HF5415.3 J464C The customer-centred strategy : thinking strategically about your customers | HF5415.3 L362S Strategic marketing planning and evaluation | HF5415.3 M372L The laws of choice : predicting customer behavior | HF5415.3 P473C 1990 Consumer behavior and marketing strategy | HF5415.3 P473C 1999 Consumer behavior and marketing strategy / | HF5415.3 P473C 2002 Consumer behavior and marketing strategy / |
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