Marketing management and strategy

By: Kotler, Philip [ed.].
Contributor(s): Cox, Keith K., ed.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, 1988Edition: 4th ed.Description: 406 p.Call No.: HF5415.13 K674M 1988 Subject(s): MARKETING -- MANAGEMENT
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HF5415.13 K674M 1988 (Browse shelf) Available 74009
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HF5415.13 K674M Marketing management : HF5415.13 K674M 1972 Marketing management : HF5415.13 K674M 1985 Marketing management : analysis, planning, and control HF5415.13 K674M 1988 Marketing management and strategy HF5415.13 K674M 1991 Marketing management : HF5415.13 K674M 1997 Marketing management : HF5415.13 K674M 1997 Marketing management :

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