Essentials of services marketing
By: Hoffman, K. Douglas.
Contributor(s): Bateson, John E.G.
Material type:
BookPublisher: Fort Worth, Tex. : Dryden Press, 1997Description: 505.ISBN: 0030152178.Call No.:
HD9980.5
H633E
Subject(s): SERVICE INDUSTRIES -- MARKETING
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 H633E (Browse shelf) | Available | 161120000024 |
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| HD9980.5 H347S 2013 Service management : an integrated approach to supply chain management and operations / | HD9980.5 H362 Handbook of services marketing & management | HD9980.5 H362 Handbook of services marketing & management | HD9980.5 H633E Essentials of services marketing | HD9980.5 H633E Essentials of services marketing | HD9980.5 H633E 2001 Essentials of services marketing : | HD9980.5 H633E 2001 Essentials of services marketing : |
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