Market focus : achieving and sustaining marketing effectiveness
By: Brown, Rick.
Material type: BookPublisher: Oxford : Butterworth-Heinemann, 1993Description: 215.Call No.: HF5415.13 B768M Subject(s): MARKETING -- MANAGEMENT | STRATEGIC PLANNINGCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415.13 B768M (Browse shelf) | Available | 180685 |
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HF5415.13 B736C Contemporary strategic marketing / | HF5415.13 B736C Contemporary strategic marketing / | HF5415.13 B768C 1997 Competitive marketing strategy : dynamic manoeuvring for competitive position | HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness | HF5415.13 B768M Market focus : achieving and sustaining marketing effectiveness | HF5415.13 B834M Marketing management : a strategic planning approach | HF5415.13 B834M Marketing management : a strategic planning approach |
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